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Hoop Related Rejection

Author Jill Janosek discusses how to understand and deal with the rejection some hoopers will likely come across in the hula hoop community
Author Jill Janosek discusses how to understand and deal with the rejection some hoopers will likely come across in the hula hoop community


When you diving deeper into the hoop world, chances are you have filled out an application of some kind. Sponsorships, hoop troupes, performances, and more all ask you to fill out some kind of questionnaire and ask you to show off your ability. If you have filled out an application, then you might be familiar with the sting of rejection. According to There are five main stages of rejection denial, anger, bargaining, depression, and acceptance.

Denial: The first step in dealing with rejection, is understanding that you have in fact been rejected. Recently I filled out an application for a hoop troupe at a festival, on the application it gave a specified date as to when all applicants would hear back. I marked my calendar and counted the days, and then that day past, and then a week past. While at that point I understood I most likely was not chosen I still longingly stared at my inbox hoping for a miracle.

Anger: Once you understand that you were denied the natural reaction is to be angry. Once I realized that the “Congratulations” e-mail was not going to be sent out to me I was upset. Why would they tell people they would receive notification either way and then just never send anything out? Was I not good enough? Was it personal? (Note: It never is)

Bargaining: As much as you might have been angry, lets face it if you applied for it, you wanted it. After your anger wears down you may start to bargain. I started wondering if maybe I was chosen as a back up, maybe they simply forgot to put my name on the list of congratulations letters, maybe, maybe, maybe.

Depression: Hooping is art. You put your heart and soul into every movement and when you fill out those questionnaires you taken them seriously, you think through your responses and you hope that they take in the passion you are pouring out and when you are not chosen it hurts. You start to question your abilities as a whole and you question if all that time you spent working with the sacred circle was worth it.

Acceptance: Once you have gone though the previous stages you accept that the other applicants were simply better qualified. They may have more experience in that type of setting, maybe they have been hooping for a much longer amount of time, maybe you were up next to be chosen the competition was simply to mighty.

The best part about being part of the hoop community is knowing that the first rejection, is never a final rejection. Yes, it may hurt and you will be disappointed to know that your skills did not yet match up to what they were looking for. When this happens it might be nice to treat yourself. Buy that NEW LED from ShelLED you have been eying, go get a massage, spend a few extra minuets on your morning yoga. You can always reapply to that festival again next year. You were not chosen for a sponsorship? Keep promoting, shop owners will notice! The end is never the end, just the start of the time frame for your next application.

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The Low Down on Flow Sponsorships


sponsored hoopers
The current team of ShelLED Hoop sponsee’s


Sponsorships in the hoop world seem to be much more common than you would see in other sports or activities, and these sponsorships work differently than your standard company sponsorship arrangement. There appears to be a great interest in how these bonds come about, so here is a little information to help you decide if a sponsorship is right for you.

Who is involved in the sponsorship?
There are two parties involved in a hoop sponsorship, the company and the artist. The “who” involved in these transactions are as diverse as the hoop community itself. The company can be anything from hoop makers, jewelry crafters, flow clothing seamstresses, and more. The artist is a flow artist having one or more important qualities. Sponsored flow artists are people who have honed their craft and have a following in the community or they are members of the community who have great networking skills.


What is the sponsorship all about? 
Every sponsorship is different, so the terms change based on each individual connection. Typically each sponsored hooper is given a coupon code for a discount on the company website. Anytime this code is used, the sponsored hooper gains credit towards products of their own. Most sponsorships also come with a set amount of company merchandise they will be given in order to create flow videos.
While the products are a great benefit, there is much more to a sponsorship. Sponsorship teams are not only the company and the hooper, but also a connection between the shop owner and the artist. Just like any relationship this bond is based on trust. The company is trusting you with their brand name and puts the company reputation in your hands, trusting not only your skill but also how you hold yourself as a person while representing the shop. The artist trusts that the company will treat them with respect and honor all agreements. In most cases there is also the benefit of having fellow sponsored artists. While you may never meet your fellow flow artists in person, you are all part of a team. This team works together to not only promote the shop but also to inspire each others to new creative lengths.


Where do sponsorships take place?
Most sponsorships take place in the virtual world. You commonly see sponsored hoopers advertising for their shops on their personal social media pages such as instagram and Facebook. Facebook groups such as Hula Hoop Shop Directory or Infinite Circles are often filled with talented artists handing out their personalized codes. This is typically done to entice new hoopers to purchase a prop from their sponsors shop.
Sponsorships can also be seen in the “real” world at festivals or flow fests while artists show off their prize flow toys. The idea behind this is that there is a large amount of consumers in one area that are all within the target market for flow props.

Performances are also common for sponsored hoopers. Specialized performances allow for a wide variety of people within one audience to be exposed to the sponsored hooper, the shop, and the shop’s products.


When do sponsorships happen?
Sponsorships can happen at any time, and the terms are set by the shop itself. When a partnership begins between a company and a flow artist they typically agree on a one year term.

Why do sponsorships exist? 
Each party has their own agenda and the idea behind the arrangement is mutual benefit. The company is seeking to have content such as videos displaying their product and promotion of the company on the artist’s social media and/or during performances. The artist is looking for promotion and/or recognition of their skills through the company’s social media and for the financial benefits of lower cost or free products from the company.

How do sponsorships come about? 
There are two ways in which the company and artist create a bond. Either one party (the company or artist) seeks the other out and approaches them with an offer or the artist applies for a sponsorship. A company will post that they are seeking artists to sponsor and will ask for a sample of their art, some information about the artist, and links to their social media page. From there the company will choose which applicants they choose to sponsor.

Each sponsorship is different, some wanting an artist to meet many different requirements in a broad range of criteria, others that require much less. The bond between a company and an artist is a complicated relationship, but a relationship that is mutually beneficial to both parties. There are many factors that determine a good sponsorship relationship, but it all comes down to is trust. The artist needs to trust the company to support them and their abilities, and the company needs to trust the artist with their brand and reputation.


Author: Jill Janosek